F.Words in the News

What they are saying:



How to Look Obscenely Chic on the Go

Dandelion Chandelier

By Pamela Thomas-Graham 4/13/2017

What does the modern luxury consumer demand from a modern luxury brand? The ability to answer that question accurately is worth a great deal of money. I recently met an enterprising entrepreneur who may have nailed it. She may also have found that most elusive of Holy Grails: a pair of leggings that are actually flattering, chic and comfortable. Hallelujah!

Read more here


Magical Leggings

The F.WORDS you have been waiting for


By Tara Patterson 1/30/2018

The whole month of January we have been focused on athletic wear.  In part because we want you to stay motivated and stick to your New Year's resolutions, but also because we live in our leggings during the winter months and love finding new sustainable brands to obsess over.  After a month of focused research, we found our favorite and obsessed would be an understatement.  

Read more here