F.Words in the News
What they are saying:
By Pamela Thomas-Graham 4/13/2017
What does the modern luxury consumer demand from a modern luxury brand? The ability to answer that question accurately is worth a great deal of money. I recently met an enterprising entrepreneur who may have nailed it. She may also have found that most elusive of Holy Grails: a pair of leggings that are actually flattering, chic and comfortable. Hallelujah!
By Tara Patterson 1/30/2018
The whole month of January we have been focused on athletic wear. In part because we want you to stay motivated and stick to your New Year's resolutions, but also because we live in our leggings during the winter months and love finding new sustainable brands to obsess over. After a month of focused research, we found our favorite and obsessed would be an understatement.