F.Words in the News
What they are saying:
“From Front Flips to F.WORDS
By Doris Degner-Foster
Kendel Neidermyer has successfully fused couture fashion design with active sports clothing, including riding apparel. Although she doesn’t ride, she considers herself a part of the horse community.
“I had this moment in the first recognized show that I attended — it was the Longines Masters in New York City” Kendel remembered. “I literally cried because I was so proud, honored, and humbled to be dressing women who performed in this sport. I knew in that moment that I would always create equestrian apparel that would be as effortless as my client’s riding looked. There was no turning back, at that point I became a horse girl.”
“Cary Deuber: When I’m not at the office, though, you can typically find me in some sort of yoga gear or workout athleisure look that can transition well from the grocery store or carpool lane to the yoga studio. Lines like F.WORDS, K-DEER, Alo Yoga, and Spiritual Gangster are some of my top favorites.”
“Luxury track suits? Designer ski pants? Dear reader, those are so 2017. One of our brilliant friends, founder of the obscenely chic luxury brand F.Words, has tuned us on to the latest and most inspired way to embody both luxurious and sporty style: equestrian chic. An added benefit? On or off a horse, your rear view will receive nearly as much acclaim as Kim Kardashian’s. If you care about such things.”
“Have you tried F.WORDS Gear? Don't miss out.... this new brand to the market is incredibly designed and flawlessly executed. Don't get me wrong, this comes with a price but fashion is an investment right? Well, flawlessly executed fashion that enhances your shape definitely does and is well worth it.”
“She had us at “cell phone pocket,” but if the ability to tuck your phone into your breeches in order to make emergency calls mid-hack or to track your ride doesn’t excite you quite as much as it does us, F.WORDS founder and designer, Kendel Neidermyer, has included several elements of practicality (like anti-muffin-top technology) in all of her multi-functional designs.”
“What does the modern luxury consumer demand from a modern luxury brand? The ability to answer that question accurately is worth a great deal of money. I recently met an enterprising entrepreneur who may have nailed it. She may also have found that most elusive of Holy Grails: a pair of leggings that are actually flattering, chic and comfortable. Hallelujah!”
Go Ahead, Say the F.Word(s)…
I love that everything is made in the USA, and although expensive, each piece is completely hand made and completed by one artisan; you are getting the highest quality.
I also love her original and beautiful jackets, which can go from the ring to the restaurant, barring any unforeseen horsey-fails in the manure.