F.WORDS creates couture performance apparel.

Equestrian.  Fitness.  Lifestyle.

Leading textile and craftsmanship innovation.

Obsessively handcrafted in New York City

Founded and launched by Kendel Neidermyer July 2017.


Our Story

F.WORDS is a small, self-funded, female operated business headquartered in New York City, founded by Kendel Neidermyer in July 2017.

A one time nationally competitive gymnast, Kendel now enjoys skiing, hiking and running in her free time.   

With twenty years experience in the world of haute-couture at Reem Acra and J.Mendel, Kendel created F.WORDS with utility in mind.  Seeking to merge the outfits of several athletic endeavors and lifestyle pursuits into a single brand. 

Using the highest quality Swiss, Italian and American smart-tech fabrications, F.WORDS is created alongside artisan tailors and craftsman in the heart of the New York City's Fashion District in the finest Atelier, to produce each F.WORDS haute-couture performance apparel collection.

Our four F.WORDS are Fit. Fashion. Function. and Flexibility.

It’s our promise to deliver on a far too commonly overlooked principle in athletic apparel. As a result, we’ve created the most versatile (aka Flexible) collection of athletic apparel known as “couture performance apparel.”  These might not be the first F-words that come to mind!  But we hope they will be from now on!