Founded by a luxury tastemaker who imagined the perfect pant

Started with our Frisky Legging - the basis of our ethos

We promise to deliver simultaneously on four elements that are too often missing from athletic apparel: fit, fashion, function and flexibility.

F.Words is a New York-based luxury ski, equestrian riding + active apparel brand founded in 2016 by Kendel Neidermyer.  

Kendel met her business partner, Bob Daughton, in what could have been an ordinary business meeting.  A year later they joined forces to create the world's best luxury active apparel brand.

We are inspired by new companies that are transforming outdated models of business. We are also inspired by classic companies that still focus on timeless craftsmanship.

We design, source and manufacture everything we sell in NYC. We removed all retail costs while controlling the channels it takes to produce luxury athletic apparel. This allows us to use better quality materials that are crafted to last a lifetime  

We are restless, curious and by no means perfect. We share a dedication to asking “why” and “what if”, A LOT. We constantly ask if there is a better way, that’s with product and service.

Cool-girl chic, fit, athletic and energetic, Kendel embodies the luxury consumer that she hopes to serve with her new line.  She spent time in the world of haute-couture and ready-to-wear at Reem Acra and J. Mendel.  Now, she's taking her expertise in pattern-making and construction into a completely new sphere, based on what she realized was a missing element within athletic and lesuire apparel; a modiste's level of attention to the small details that create truly comfortable and flattering clothes that adapt to multiple seasons and activities.

Bob, a highly regarded retail executive, leads with significant expertise in the stewardship of complex business challenges.  Together, with their elite mastery, they are taking the athletic apparel market by storm.


F.Words has partnered with leading advocacy groups, Protect Our Winters (POW) and Stand For the Silent (SFTS).   A portion of proceeds as indicated by style is donated to our charitable partners.  

Together we can change the future forever.