Founded by a luxury tastemaker who imagined the perfect pant

Started with our Frisky Legging - the basis of our ethos

We promise to deliver simultaneously on four elements that are too often missing from athletic apparel: fit, fashion, function and flexibility.


F.WORDS is a New York-based luxury equestrian, fitness and ski apparel brand launched in 2017 by Kendel Neidermyer.  

Cool-girl chic, fit, athletic and energetic, Kendel embodies the luxury consumer that she serves with her new line. With twenty years experience in the world of haute-couture and ready-to-wear at Reem Acra and J. Mendel, she's now taking her expertise in pattern-making and construction into a completely new sphere, based on what she realized was a missing element within athletic and lesuire apparel; a modiste's level of attention to the small details that create truly comfortable and flattering clothes that adapt to multiple seasons and activities.

Kendel met her business partner, Bob Daughton, in what could have been an ordinary business meeting.  A year later they joined forces to create the world's best luxury active apparel brand.

We are inspired by new companies that are transforming outdated models of business. We are also inspired by classic companies that still focus on timeless craftsmanship.

We design, source and manufacture everything we sell in NYC. This allows us to use better quality materials that are crafted to last a lifetime.  

We are restless, curious and by no means perfect. We share a dedication to asking “why” and “what if”, A LOT. We constantly ask if there is a better way, that’s with product and service.

Bob, a highly regarded retail executive, leads with significant expertise in the stewardship of complex business challenges.  Together, with their elite mastery, they are taking the athletic apparel market by storm.


F.Words has partnered with leading advocacy groups, Protect Our Winters (POW) and Stand For the Silent (SFTS).   A portion of proceeds as indicated by style is donated to our charitable partners.  

Together we can change the future forever.