Our Story

F.WORDS is a focused, self-funded, female operated business headquartered in New York City, founded by Kendel Neidermyer in July 2017.

A one time nationally competitive gymnast, Kendel now enjoys skiing, hiking and running in her free time.   

With twenty years experience in the world of haute-couture leading the creative teams at Reem Acra and J.Mendel, Kendel created F.WORDS with utility in mind.  Seeking to merge the outfits of several athletic endeavors and lifestyle pursuits into a single brand. 

Using the highest quality Swiss, Italian and American smart-tech fabrications, F.WORDS is created alongside artisan tailors and craftsman in the heart of the New York City's Fashion District in the finest Atelier, to produce each F.WORDS haute-couture performance apparel collection.

Our four F.WORDS are Fit. Fashion. Function. and Flexibility.

It’s our promise to deliver on a far too commonly overlooked principle in athletic apparel. As a result, we’ve created the most versatile (aka Flexible) collection of athletic apparel known as “couture performance apparel.”  These might not be the first F-words that come to mind!  But we hope they will be from now on!